Search Engine Ranking

by C J Whitehorse on February 3, 2010

Everyone knows that prime ranked sites get a heap of traffic, BUT is that because they are “prime ranked” or is it because they get a ton of traffic that creates them prime ranked?

That comes first the Chicken or the Egg?

The eternal query, here’s a approach to answer it, in relation to Search Engines anywayJ

Initial, the most important Search engines like Google, Yahoo, and MSN, all have totally different formulas for calculating how they rank a site and these formulas are perpetually changing therefore it’s impossible to know specifically how to optimize a web site for top ranking all the time.

One factor is fairly certain though and it doesn’t matter if this changes or not as a result of the means that of achieving a top rank will on its own, provide additional traffic than we have a tendency to would get from a high ranking position anyway! I’m talking about INCOMING LINKS.

I’ve seen Log reports from a website ranked consistently within the high five positions on all major search engines, which show that less then twenty% of all traffic is coming from the search engines, and the rest is coming back from incoming and reciprocal links.

To learn more concerning incoming and reciprocal links go here

Incoming links are links from other sites and pages that send individuals to our site.
Reciprocal links; are links from our web site to someone else’s and a link from them back to our site.

Having a massive numbers of reciprocal and incoming links is nice as a result of whereas giving us more traffic it additionally makes us rank highly in search engines. As explained above it doesn’t matter if we tend to don’t rank so well in the search engines, as a result of we have a lot of traffic from the incoming and reciprocal links anyway. Therefore a lot of traffic higher rank, better rank additional traffic, it’s perpetual motion!
If you would like to determine how Alexa determines ranking here’s a quote from their site.

“The traffic rank is predicated on three months of aggregated historical traffic data from several Alexa Toolbar users and could be a combined measure of page views and users (reach).”

Search Engine Ranking

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